Client: IIAEIT – International Institute of Aeronautical Engineering & Information Technology

Website: https://iiaeit.org/

Industry: Aeronautical, Aerospace, and Avionics Engineering

Challenges and Problems

Before collaborating with Big Leap Strategy, IIAEIT faced several SEO challenges:

• Low Organic Traffic: The website needed help to attract significant organic traffic.
• Technical SEO Issues: Problems with site speed, mobile responsiveness, and crawlability hampered user experience.
• On-Page SEO Gaps: Keyword optimization, meta tags, headers, and content quality needed improvement.
• Off-Page SEO: A weak backlink profile impacted search rankings.
• Keyword Strategy: Lack of a clear keyword strategy for branded and non-branded searches.

Solutions Provided

To address these challenges, Big Leap Strategy implemented a comprehensive SEO strategy:

1) Technical Optimizations

• Improved site speed and ensured mobile responsiveness.
• Enhanced crawlability for better indexing on search engines.

2) On-Page SEO Enhancements

• Refined keyword optimization across meta tags, headers, and image alt texts.
• Conducted a content audit, improving the quality and relevance of on-page content.

3) Content Optimization

• Updated and improved meta descriptions and product descriptions with targeted keywords.

4) Off-Page SEO & Backlink Strategy

• Strengthened the backlink profile, increasing referring domains to boost domain authority.

5) Keyword Research & Integration

• Performed thorough keyword research to identify high-value search terms for both branded and non-branded queries.

Results

1. Organic Traffic Growth
   • Increased organic traffic by 40% for non-branded, high-intent queries.
   • Brand-related traffic surged to 60%, enhancing IIAEIT’s online visibility.